- FORE FEET DEEP -

FORE FEET DEEP is my concept golf brand that focuses on recycling and refurbishing golf products. Partnering with scuba divers, FFD is a company focused on the re-use of lost golf balls in water hazards. The available selections come in dozen and sleeve sets, As well as your selection of golf balls. FORE FEET DEEP is driven to saving you money on quality recycled golf products.

- PROCESS WORK -

I started my process by sketching some basic ideas on paper. I was looking to understand what I wanted to show with this packaging. I really wanted to come up with the bones of a logo style mark on paper first before moving to the computer.

- Digital Sketching -

For digital sketching, I started searching for a font that seemed sporty but also aesthetically pleasing to match the company's vibe and the physical sketches. I knew I wanted to make the designs very open and focused on the name and the idea. I went through many different variations of the name/logo design. However, I concluded with vertically layered type as their primary logo.

- Final Digital Sketching -

Lastly, I focused on colors and the design of the rest of the box. I liked the vector illustrations of the divers collecting the golf balls like they would in person. It seemed to give the viewer an idea of the company before even reading about it.

- Final Mock-Ups -

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